If stainless steel simply isn’t your thing, then why not go the other way and choose a solid gold Rolex Datejust – a watch that almost always gives a heavy hammer to the status of those around you. If you want to be king and dominate your peers, then a solid gold Datejust is the perfect way to express your status.
When it comes to all-gold watches produced by Rolex, the most famous is undoubtedly the Day-Date, worn on a luxurious presidential strap, made of solid gold, this model is the most significant in the world. There is a reason why the production of the Day-Date is restricted to precious metals – it is an important part of its character. However, the fake Rolex Datejust never really seemed to do that. Almost two-toned, the Datejust assumed the role of a reliable everyday watch that was luxurious enough to make the wearer feel special, rather than having enough gold in its case and bracelet that it needed a bodyguard every time it went out.
With that in mind, it is a simple fact that Rolex is increasingly becoming a global luxury brand rather than just a manufacturer of fine watches. This will certainly be unpleasant for many of you, and it is especially troubling if you value Rolex’s historical contribution to the watch industry more than the status accorded to the brand’s watch wearers. However, it means that extravagant displays of wealth may become more prevalent in Rolex’s portfolio.
Driven by the inherent value of the material, the value of full-gold watches is even less likely to decline than that of stainless steel or two-tone watches. Admittedly, they may appreciate at a slower or smaller rate than their steel brethren, but the market will ultimately be more stable and more reliable due to the inherent value of the material itself. If the replica Rolex market bottomed out completely tomorrow, you might feel better off with your investment in solid gold. Better yet, the current purchase cost of these pieces seems disproportionately low compared to their steel counterparts, buy them used at an attractive price and feel good about the fact that this horological heavyweight may be able to ride out any economic wave.
As with yellow gold, solid white gold watches are desirable because the material itself holds fast through market fluctuations. Almost amazingly, platinum is lagging behind gold these days, meaning that a white gold Rolex watch is the way to roll if you want to follow the latest trends.
Like gold, pure white gold fake watches are popular because the material itself can remain stable through market fluctuations. Surprisingly, platinum has fallen behind yellow gold these days, which means that a white gold Rolex watch is the way to go if you want to keep up with the latest trends.