Rolex does not sell any watches online, so when it comes to buying a new Rolex, the process is as simple as going to the brand’s website and finding the location of the nearest authorized Rolex retailer. However, anyone who has attempted to do so over the past few years has inevitably found that it is far less straightforward.
At the retail level, fake Rolex watches are less expensive than many other luxury brands. Most Rolex watches cost between $5,000 and $50,000 when purchased new, which is undoubtedly a lot of money but relatively inexpensive compared to some brands whose cheapest offerings start at six figures. In addition, Rolex retailers are not allowed to jack up the price of their watches, so the price you see online is the price you will pay. However, whether you can find a brand new Rolex watch for sale is another matter entirely. 
Because Rolex is the world’s most famous luxury watch company, demand for Rolex watches far exceeds their supply worldwide, and the vast majority of Rolex’s most desirable models are entirely sold out at retailers. While they are still in production and technically available at retailers, it is impossible to purchase a brand new one without spending considerable time on the waiting list.
It’s almost impossible to talk about buying a new copy Rolex watch without discussing the infamous waiting lists for many of the brand’s most iconic and popular models. Many of Rolex’s most famous replica watches – including all of its stainless steel sports watches – are chronically sold out at dealers worldwide. Most have multi-year waiting lists that do not guarantee that you will receive a watch before the model is completely discontinued. Some of the brand’s top models, such as the stainless steel and ceramic Daytona, reportedly still have waiting lists of more than five years at some retail locations, although the model has been on the market for years.
While most stainless steel sports watches are the hardest to come by at the retail level, some specific models are the most sought-after, including the ceramic bezel Daytona ref. 116500, the latest version of the stainless steel GMT Master II ref. 126710, a Batman and Pepsi bezel, and the new Submariner 41 stainless steel model. 126610. Replica Rolex has also recently introduced some colourful Stella-inspired Oyster Perpetuals to their catalogue, which are also becoming harder to come by at local authorized dealers.
