In March of 2015, that is almost two years ago, something happened that we had always dreamed of but never really expected: we were given access to all four of the replica Rolex’s main manufacturing centers. Les Acacias Plan-Les-Oates, Chene-Bourg, and actually, Bienne, where Rolex movements are made, were all on the itinerary and while we went there with a lot of assumptions about what does and doesn’t go on during the innovation of Rolex watches, many of those assumptions were overturned and as well, we were exposed to an incredible wealth of new information.
All in all, what we have discovered was the fact that much more hand-work goes into making the fake Rolex watches than we’d realized and that indeed, Rolex is one of the most thoroughly vertically-integrated watch manufacturers on the planet, a situation which is partly responsible for the amazing degree of uniform top quality of manufacturing and performance on which the fake Rolex’s reputation has been built, and which has made it what it is today.
Besides, we weren’t just wowed by all the new information we got; we saw the proof that the Rolex replica is doing things its own way and doing them extremely well. An independent watchmaker – not a Rolex employee or associate – whom we consulted for the story in order to get another perspective, told us in part:
“Setting Dufour and Voutilainen level movement finishing aside, from a pure engineering perspective, the best fake Rolex’s 3130 based calibers have reigned supreme for close to 30 years now. No mass-produced movement outside of Rolex comes close to matching their quality, durability, and reliability. They have come terribly close to defining the epitome of what a perfectly conceived mechanical watch movement should be.”
Therefore, if you missed the story when we first ran it, or if you’re a new reader here and community member, or if you just want to step back into one of the most thoroughly interesting and genuinely revelatory factory visits we’ve ever done, check out Ben’s take on what we discovered when we went Inside All Four Rolex Manufacturing Facilities, in 2015.
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